The apprentice lot seem to have been taking tips from the Geordie Shore crew with the constant petty and very annoying arguing that was going on in the show last night. This week the teams had to create a new biscuit and brand and then pitch it to the top UK supermarkets. With one team […]
The apprentice lot seem to have been taking tips from the Geordie Shore crew with the constant petty and very annoying arguing that was going on in the show last night. This week the teams had to create a new biscuit and brand and then pitch it to the top UK supermarkets. With one team not picking up a single order and the other offered £800,000 for exclusiveness with Asda, whose biscuit couldn’t handle the crunch?
Heading up team Logic was Zoe and for team Venture was 8 time task winner Helen. Surely the other candidates must be relieved when they are in a team with Helen as she has still never lost a single task. Very impressive! As the teams got to work at creating their new biscuit brand some terrible ideas and product names were floating about. A biscuit that replaces popcorn that seemed to have both cornflakes and marshmallows in it for some reason and names like Men That Munch; interesting to say the least.
Zoe’s team eventually settled on Bix Mix with a snap and share concept that failed to wow any of the potential buyers, whereas Helen’s team chose a children’s snack called Special Stars. The pitches to the buyers this week seemed absolutely awful, in particular for Zoe’s team and their Bix Mix biscuits who opened their pitch with a cringe worthy role play. On the other team it was Jim’s (Jedi Jim) pitch to Asda that sealed the deal for their mammoth win in the boardroom. His super ambitious and over the top pitch which involved expensive advertising campaigns and links with movies such as Harry Potter won over the buyers and lead to them ordering a massive 800,000 starting units. Zoe’s team failed to secure a single order from any of the buyers.
After a shamefully massive defeat Zoe, Tom and Melody found themselves sat in the boardroom and in the firing line. To be fair they were all at fault for the poor product and terrible pitch but it was team leader Zoe whose dreams of winning crumbled away. As they candidates are whittled down there seem to be more and more arguments, backstabbing and major disagreements. Obviously then I can’t wait for next week’s episode!!!
I have to say, I absolutely loved The Apprentice this week! The task set to them was to create and publish a ‘Freemium’ (free magazine) and then sell advertising slots to three top agencies! The team with the highest advertising revenue earned would then win. Team leader this week for team Venture was Jim and […]
I have to say, I absolutely loved The Apprentice this week! The task set to them was to create and publish a ‘Freemium’ (free magazine) and then sell advertising slots to three top agencies! The team with the highest advertising revenue earned would then win. Team leader this week for team Venture was Jim and on team Logic it was Natasha, both of which were decided by Lord Sugar himself.
Team Logic decided to go for a lad’s mag called Covered, basing this decision on the concept that “sex sells”. Helen and Tom seemed to completely grasp the concept that they should go a bit more upmarket as they spoke to a focus group who explained their dislike towards the stereotypical lad’s mags. They pinpointed the ideals of a fun but more serious magazine than the current typical lad’s mag which you would have assumed that team leader Natasha would have embraced! Don’t be silly, of course she didn’t! The front cover featured a half-naked girl and a finance feature called “How to Blow Your Load.” Lovely.
Going completely in the other direction, team Venture decided to focus on people aged over 60 for their Freemium. Some of the names they came up with were truly awful and sounded like bad perfumes and eventually they ended up with the name Hip Replacement. The whole point of the Freemium was to be saying that 60 is the new 30 and for it to be an uplifting magazine for people of that age range. Something which they seemed to quickly forget! It turned into the exact opposite and was patronising with so called Technology Features explaining how to make a phone call. Oh how uplifting.
With their Freemium published, they had to pitch their shiny new magazines to 3 of the biggest buyers of advertising space. For Logic, their magazine ‘Covered’ received very mixed reactions, with one of the buyers calling it out-dated and another saying that it needed toned down. For Team Venture the name was rightly branded “terrible” by all of the buyers and the mismatched tone and loss of irony in the name of the magazine was also picked up on. One buyer however, did think that it was an ideal niche market and that the contents of the magazine looked good. Jim’s lack of negotiation and resistance to offering discount was not well received which ‘Bambi’ aka Susan clearly pointed out.
Next step – the boardroom. It really did seem like team Venture had it in the bag with their mag for the “oldies” however, team Logic swooped in at the last moment and were saved by the last agency who offered to take all the advertising pages which equalled a grand (winning) total of £60,000 to their revenue. This of course meant that Jim and his team were headed for a grilling from the Sugar monster himself. How Jim managed to stay I have no idea! He came across terribly by alienating his entire team and being ridiculously arrogant. Karen even described him as “passive aggressive.” However, somehow he escaped from the taxi of doom and it was Glen that we said farewell to. Not a great loss to the show, but it is safe to say that a lot of people now eagerly await Jim’s firing! Bring on next week as they jet of to Paris. Let’s hope we will be saying au revoir to Jim!!!